Screen Shot 2017-05-08 at 7.10.57 PM

Hartman Collection, Duke University Library

Advertisements

“The Beltless Feminine Napkin:, Stayfree, 1973.

Invented in 1965 as a protection against incontinence, drugstores sold the adhesive pad by 1969. Adapted for the feminine hygiene market, advertisements promised that beltless pads were a more secure option that would prevent tell-tale stains on clothing. The adhesive strip also eliminated the need for the old-fashioned sanitary belt. As pads became more comfortable and convenient, the embarrassment factor ostensibly decreased, but the underlying shame attached to menstruation remained. As with earlier advertisements, a disembodied woman’s hand with manicured nails shows how easy it is to use the new adhesive design.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s