Accessed on Youtube, 11/15/17. https://www.youtube.com/watch?v=UUSxKPbwTYY

Always Plus Super Thin Winged Pads Television Ad, Johnson & Johnson, 1987.

Despite the increased sense of security provided by pads with an adhesive back, they still could not provide the total protection that women desired. Johnson & Johnson added adhesive-backed wings to their pads to better protect clothes from leaks. The thinness of the pad, which now featured new fillers adapted from disposable diapers, allowed for a more streamlined appearance under tighter clothing.