By the early years of the 1930s, crepe paper was at a crossroads. On one hand, published patents suggest that Dennison made improvements in the material. Newer consumer products, like paper die cut-outs, replaced old-fashioned crepe. Dennison manufactured some of these items. At the same time, the popularity of materials such as cellophane created competition with crepe paper. Where crepe was once the preferred material for wrapping gifts and favors, taste makers pushed cellophane in periodicals and advertisements as the more successful material.
Dennison’s Declining Sales Conclusion
“Key Findings about Dennison Crepe Paper,” Ernest Dichter papers, box 41, Hagley Museum and Library, Wilmington, Delaware.
“Favors for the Children’s Christmas Party,” Parties 4, no 4, 1930, 13, “Party Decorations and Favors,” Parties 5, no 2, 1931, 14-15.