By the early years of the 1930s, crepe paper was at a crossroads. On one hand, published patents suggest that Dennison made improvements in the material. Newer consumer products, like paper die cut-outs, replaced old-fashioned crepe. Dennison manufactured some of these items. At the same time, the popularity of materials such as cellophane created competition with crepe paper.[1] Where crepe was once the preferred material for wrapping gifts and favors, taste makers pushed cellophane in periodicals and advertisements as the more successful material.[2]

                
Dennison’s Declining Sales      Conclusion

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^[1]“Key Findings about Dennison Crepe Paper,” Ernest Dichter papers, box 41, Hagley Museum and Library, Wilmington, Delaware.
^[2]“Favors for the Children’s Christmas Party,” Parties 4, no 4, 1930, 13, “Party Decorations and Favors,” Parties 5, no 2, 1931, 14-15.