Screen Shot 2017-05-08 at 7.15.38 PM

Hartman Collection, Duke University Library

Advertisements

“To Meet Every Individual Need…” Tampax Incorporated, 1940.

In 1939, Tampax began selling tampons that differed in size. With Super tampons, Tampax adapted product design to reflect differences in women’s menstrual flow. Women with heavier flow could avoid leaks by using larger, more absorptive tampons. The well-manicured disembodied hand not only indicates the scale of the tampon, but also provides tacit instruction on how to insert the tampon. Menstrual product advertisements avoided depicting taboo areas by using disembodied hands to represent the female body. This advertising technique appears throughout the exhibit.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s