Screen Shot 2017-05-08 at 7.16.07 PM

Hartman Collection, Duke University Library

“Can Single Girls Wear Tampons?” Personal Products Corporation, 1952.

Starting with Cashay in 1930, whose instructions recommended that their product was not for virgins, tampons raised concerns about physical damage to the hymen. Popular wisdom said tampons threatened the wearer’s virginity. While tampons attempted to decrease embarrassment, the sexual stigma linked to them could heighten self consciousness and fuel the need for secrecy when buying and using tampons. Makers like Modess had to fight these ideas via advertising.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s