“Introducing the First Menstrual Product that Doesn’t Absorb Anything,” Tassette Inc., 1971.
The “Tassaway” menstrual cup, based on Leona Chalmer’s Tassette design was reintroduced in 1968. The Tassaway broke away from the previously reusable design of menstrual cups, and was intended to be flushed down the toilet after use. The newfound disposability of Tassaway did not convince consumers. Over 70% of women continued to use tampons, perhaps in part because the cup was larger and more obvious to throw away.