Screen Shot 2017-05-08 at 7.33.10 PM

Museum of Menstruation

“Very Personally Yours,” Kimberly-Clark Corporation, 1981.

Short, disposable paper booklets for girls like those produced and distributed by Kotex continued with the same format and content into the 1990s. This version from 1981 contains updated information “on caring for yourself every day.” It promoted the company’s products in an attempt to create consumer brand loyalty. Part of cultivating brand loyalty involved using public concerns about toxic shock to persuade potential consumers to buy Kotex pads instead.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s